Sundance
The Sundance Resort in Utah is partnering with distinctive wineries and winemakers in the presentation of their Celebrating Wine As Art Program. Sundance is an institute that has always encouraged and nurtured all forms of art and artists. It is wonderfully exciting to see how wine is now being included in this sphere of creativity.
Sundance has commissioned writer, Ted Sheffler, to expound upon the Celebrating Wine as Art Program. In the resulting essay, titled “The Art of Wine,” Sheffler writes: “To meet a great winemaker is to encounter a great artist, for each one has unleashed – or occasionally reigned in – boundless passion and soul in concert with studied technique and most important, creativity to produce wines that can rightfully be called works of art.” He continues with the analogy that savoring these wines are “tactile, sensuous, and engaging experiences where, quite literally, the wine drinker becomes an art consumer.”
We are honored and thrilled to have been selected as the producer of the Sundance Merlot.
About the Artwork "Celebrating Wine As Art"
Graphic Design: Michael Schwab
Art Direction: Raymond T. Grant
Commissioned: Sundance 2004
This limited edition, hand-pulled serigraph, numbered and signed by the artist is available exclusively at the Sundance General Store. Michael Schwab's work is renowned for his eye-catching simplicity and signature style of strong color, dramatic perspectives and bold graphic images.
